Booklicious: Lit on Wheels: A New Style of Library Promotion

January 23, 2012


In summer 2009, the Johnson County Library system in Johnson County, Kan., unveiled a rather unorthodox ad campaign. Conceived by Kansas City–based ad agency BEAP, the campaign took the form of a small fleet of trucks designed as business vehicles for literary-themed companies.

From the Kansas City Star:
[BEAP] vice-president Tom Demetriou offered the pro bono work because he wanted to remind people of the sanctuary found at libraries, where the community is intrinsically bound by stories. "It's a quiet place, where you can have your thoughts to yourself," Demetriou said. "That is hard to find these days."

Such a fun idea! The rest of the trucks are below. You can check out the JOCO Library site here


PeggyAmor said... @ January 23, 2012 at 2:56 PM

Hey! That's my library, way to represent!

Cialina at said... @ January 23, 2012 at 8:21 PM

This is such a great advertisement!

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