Booklicious: Albatros Bookmarks

March 13, 2012


This project is a great example of the power of the Internet and the crowd. Designed by Oscar Lhermitte, the Albatros bookmark is a simple, adhesive page marker that flips with each page you turn, keeping your place without any hassle. To get his idea from prototype to product, Oscar started a campaign on IndieGoGo, with the goal of raising $3,000 by March 23, which would enable him to complete the first production run. To say the campaign was successful is a bit of an understatement—more than $32,000 has been donated, with the bulk coming from $10 and $25 gifts (that's a lot of donors). All donations of more than $1 function as a discounted preorder for the bookmarks, and as the value of the donation increases, so does the value of the order—a $500 donation, for example, nets you 250 personalized bookmarks, a personally addressed postcard, and a copy of designer Bruno Munari's book Design As Art. You can order the Albatros bookmarks for yourself here.


Alex said... @ March 13, 2012 at 12:22 PM

That's so cool! I'll hold off on contributing, because...I kinda only want one? And it doesn't seem like my help is needed anyway, but I do like it.

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