Booklicious: Open a Book, Open Your Imagination: An Ad Campaign for Rayuela Libreria

July 07, 2011


Here's another book-focused ad campaign that knocks it out of the park. Produced by ad agency Mayo Draftfcb, the ads are for Rayuela Libreria, a bookstore in Ecuado. I love how they perfectly capture the glorious immersion of the reading experience - when you read, whether your body's on a couch, in a park, or somewhere else equally mundane, your imagination is flying worlds away. The ads depict those dual presences beautifully.  


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