The dream bookshelf is, true to its name, pretty dreamy. This is how Dripta Design Studio, the firm that created it, describes the project:
dream bookshelf concept was inspired by the ability of every design to be made about fun and imagination. the dream bookshelf is a conversation starter no matter where it is, your living room or your kids play room.
It's not yet in production, and therefore currently lacks a sticker price, but the firm hopes to launch the bookshelf this year. More info here.