Once upon a time (sophomore and junior years of college), I wanted to be a copywriter for an ad agency (yes, it was pre-Mad Men, thank you very much). Then I interned at an agency, and by the end of the summer I'd promptly changed my mind. (I am just too straight for that business - you've gotta be blessed with a generous dose of weird to be good at the job.) Despite my about-face, I'm still an ad junkie, and when campaigns like this one come along, well, then I'm just in media heaven.
This is the Unputdownable campaign, which Penguin Books commissioned for the Malaysian market. The ads feature the hands of readers transformed into various works of classic lit - The Hound of the Baskervilles, The Railway Children and Cannery Row. Lovelovelove.
[via The Book Cover Archive Blog]