IKEA's Billy bookcase just turned the big 3-0, and to celebrate, IKEA lined up 30 red Billys on Bondi Beach in Sydney. Australian publishers donated 7,000 books to fill the shelves, creating the world's longest outdoor bookcase. Beachgoers could purchase a book with a gold coin donation or swap one out with a read of their own, with all proceeds going to the Australian Literacy and Numeracy Foundation. Click to view more photos of the event.
IKEA also released a Billy book to mark the occasion, launched limited editions of the popular piece (41 million units sold!) and surprised some lucky British customers with in-store entertainment called "the Shakespearience." Where's the U.S. love, IKEA?