We have a lot to thank the founders of Netflix for - cheaper movie rentals, freedom from late fees, and now BookSwim. Without its industry-shaking success, I suspect online long-term media rentals wouldn't have had a snowball's chance in hell of succeeding. Fortunately, that's not the case, and now we can all reap the benefits of its triumph.
Like Netflix, BookSwim is a pay-per-month rental service. You can pick from five plans - four unlimited plans that include free shipping both ways and a single-book plan that charges $3.99 for delivery but offers free returns. The multiple-book plans give the option of three books (light reader, $23.95), five books (casual, $29.95), seven (avid, $35.95) and 11 books out at one time (devout reader, $59.95). You can pick from fiction, non fiction and textbooks. Current bestsellers also are included. You can also buy a gift card so that someone else can enjoy BookSwim. Genius!
And now, a shameless plug: I've been informed that voting has opened for the 2010 Bloggies, so if you want to show Booklicious a little love, head over there and nominate the site for best topical blog or best new blog or best-kept secret blog... :)